Design In One Day: Marketing Campaign for JDE Peets

JDE Peets is a very established brand in the coffee industry. After designing a new product for them, we hosted a Design in One Day Workshop at their location full of creative energy. The goal of this session was to use our creativity and engineering skills to further explore opportunities regarding a strategic marketing campaign for this product. The day was full of very valuable fresh and inspiring insights. With this session, we carefully selected the best talents from the TU Delft and University of Wageningen and invited them to join the session. We helped the client formulate their design challenge appropriately and they experienced the power of talented design students. Towards the end, each team presented their work to one another and the client which resulted in an organized report of all insights and results.